The Benefits of Adding Structured Data to Your Local Business Website If you’re running a local business or you have one that you’d like to expand, then having a website built from your company is key to your success. Not only does this give potential customers the opportunity to learn about your products and services in more detail, but it also gives them an easy way to get in touch with you if they have questions or need additional information. But what if Google couldn’t fully understand your website? They probably wouldn’t display it very high in their search results and your business would suffer as a result of it. Structured Data Tool for Local Businesses , Structured Data Tool for Local Businesses
What is Structured Data?
Structured data is a type of code that provides specific information about the content and organization of your webpage, which search engine crawlers can read. They use this information to understand what your page is about, and then rank it higher in the search results. This helps you get more exposure as well as a better understanding for how Google views your website.
Why use structure data?
Structured data can help people find your website in Google Search results, and can also be used by other websites and apps that want to show information about you. It’s easy to add structured data using this tool, which is designed specifically for businesses that have a local presence.
How does Google use Structure Data?
Structured data allows Google to make sense of your website’s content and use it in ways that are both helpful for users and beneficial for you. For example, structured data can be used in search engine results pages (SERPs) as rich snippets, which can make your listings stand out from the crowd. Here’s an example from a search result for Seattle Coffee Company
Can you get away with not using it?
This type of data is a way for Google and other search engines to better understand your website. If you’re already using this format, then the answer would be yes. However, if you’re not yet generating structured data or not adding it to your site’s pages, then you may want to consider doing so.
Example Sites using Structured Data
META vs. Rich Snippet Markup
Is Schema Markup Enough?