It can be difficult to find the right time to post on Instagram, especially if you’re worried about making it to the top of your audience’s feed. What if they’ve already seen your best content? What if they don’t like what you posted last week? How are you supposed to win them over with every single post? Don’t stress. Here are the best times of day, days of the week, and weeks of the year to get the most engagement on your Instagram account! The Best Times to Post on Instagram for Maximum Engagement
A General Guide
Table of Contents
Instagram is a popular social media platform that allows you to post pictures and videos. Many users are trying to find the best times of day or day of the week to post in order to get the most views and likes. There are many tools out there that can help track your progress, but it all depends on your audience as well.
In general, though, mornings between 8am-12pm usually have the least amount of competition because people may not be online then. If you’re looking to make sure your posts go viral, posting at 12:00am (midnight) will allow your content to go up against less competition.
When Should I Schedule My Posts?
Posting at peak times can help your posts get seen by more people and generate more engagement. But when is the best time? It depends on your business goals, what type of content you’re posting, and the niche you’re in.
Before you start publishing posts, it’s important to know if your audience is mostly made up of Americans or Europeans, the type of content you post most often (text or photos), and the demographics of your target audience.
What Type of Content Should I Publish?
Instagram, like other social media platforms, is all about the content. The more interesting and engaging you can make your posts, the more people will want to follow you and see what’s next in your feed.
It should come as no surprise then that there are certain times of day when engagement rates tend to be higher than others. In this post, we’ll go over some of the best times of day and days of the week to post on Instagram for maximum engagement rates.
How Much Is Too Much?
Instagram has changed the game when it comes to social media platforms. Many people are using the platform as their primary means of communication, so you want to make sure you’re doing everything you can to get attention from your audience.
Here are some tips that will help you find the best times to post on Instagram: *Find out when your audience is most active. *Utilize hashtags strategically. *Take advantage of free tools like Latergramme and Iconosquare.

What Happens If I Cross the ‘Line’?
If you cross the ‘line’, you risk turning off your followers. This means that they will start to lose interest in what you’re posting, and even worse, may stop following you altogether. Of course, we all make mistakes when it comes to posting – but if you do it often enough, your followers will soon tire of your content. If this happens, they’ll either unfollow or not engage with any posts at all. It’s never a good idea to post too much about one subject, such as politics or food. You want your audience to stay engaged with what you’re saying by constantly changing up the content you post about. Mixing things up is also important because people are always interested in different things from day-to-day and week-to-week.
Should My Audience Matter?
Nope! The best time to post on instagram is when you’re ready. But as a general rule, the later in the day your post is posted, the more engagement it’ll get. On average, posts at 7 pm get 20% more likes than posts at 10 am, and posts at 11 am get 30% more likes than posts at 5 pm. There are exceptions though – some high-engagement accounts can break this rule (remember that your audience matters!)